Exercise 11

Local studies: Academic libraries especially should try to create more value with social networking profiles “by offering a space for patron to give feedback, by providing news and information, or by providing a portal to library services” (Farkas, 2007, p. 122).  This would allow for more patron interaction where the patron may feel more comfortable and willing to give more candid feedback about library services.  Also, by engaging students and patrons within an online social network, academic libraries can keep in touch with the informational trends and needs of these groups.  “An understanding of these resources, even if they are not currently being used, is necessary in order to keep in touch with and have an understanding of this group [students]” (Bradley, 2007, p. 182).    While social networking online is effective and dynamic Web 2.0 software for libraries to augment their traditional services, it is not the only one.

Children's: The global nature of web based services means that libraries can reach a vast audience, serving more people in the virtual sphere than would be possible at a physical location. For example, by establishing a presence on social media websites, libraries can reach beyond the ‘walled garden’ to interact with users in online spaces that they are already visiting, rather than passively waiting for users to seek us out. This presents opportunities to appeal to difficult to reach user groups, such as children’s, who are traditionally less likely to visit the physical library building. A strong web presence, including representation on social media sites, improves awareness of library services and contributes to a progressive and modern image, which may in turn lead to increased physical visits.

Teenage: Web2.0 services are increasingly becoming embedded in many areas of life as more people, from teenagers to national governments, recognise and harness these powerful communication tools. Similarly, libraries and librarians all over the world are using Web2.0 technologies to promote services, share information engage with users and network with colleagues, on a global scale. As such, SLIC and CILIPS believe that social media websites have great potential to enhance the delivery of library services and to contribute to the professional development of library staff. As service users increasingly come to expect interactive online services in all spheres of life, libraries must keep pace with developments elsewhere in order to ensure a responsive service for the future.