Social media
has the potential to facilitate much closer relationships between libraries and
their patrons – wherever users are based, and however they choose to learn
about and access library services and resources. Current usage of social media
by the library community generally remains ad hoc and somewhat experimental,
but the uptake of these tools is accelerating, and they will likely play an
increasingly important role in library service provision and outreach in the
future.
Good ideas or advantages for librarians and libraries when using social media/ Facebook are seen to
be:
* Financially
the costs of using social media are perceived to be low
*It
requires little training
* It promotes library services and disseminates
news quickly, delivering this information more directly to library users
* It
increases engagement and interactions with library users
* It
helps gather feedback to enhance user services
*The
promotion of library holdings via social media can help increase usage of
content
* It
enhances communication both within the library and with other departments
* It
can be used for outreach activities through onward sharing, well beyond the
institution itself, helping build connections and reputation more broadly etc.
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